Brand Manager (m/f/o) Netherlands & Belgium

 Brand Manager (m/f/o) Netherlands & Belgium

Communications | Employee | Fulltime | Remote

As a leading premium manufacturer of e-bikes, e-cargo bikes and folding bikes, we are looking for people who enjoy change and want to shape the mobility of the future together with us.

At our ultra-modern company headquarters in Mühltal/Nieder-Ramstadt, we offer you optimal working conditions in a green environment, an appreciative corporate culture and the freedom to contribute ideas and implement them independently from day one.

Become part of our success story.

Your tasks:

We are expanding our presence in the Netherlands as well as Belgium region and are looking for a dynamic Brand Manager to join our team. Based on your creative and strategic thinking combined with a deep understanding of the local markets and a passion for sustainable transportation solutions you will mainly be responsible for the support of our communications team. As a Brand Manager you will play a crucial role in driving brand growth and visibility in the Netherlands and Belgium region. You will be responsible for the translation of the marketing strategy for the respective country, managing brand communications, and enhancing our brand’s presence and reputation.

• Develop and implement regional brand strategies that align with the company’s global brand vision and objectives
• Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the premium e-bike and cargo bike segment
• Plan, execute, and oversee marketing campaigns across various channels, including digital, social media, print, and events
• Identify and establish strategic partnerships and collaborations to enhance brand visibility and credibility in the region
• Work closely with the communications and the sales team as well as with an agency to create marketing materials and tools that support sales efforts and enhance customer engagement
• Manage and maintain consistent brand messaging across all customer touchpoints, ensuring alignment with global brand standards
• Oversee the regional marketing budget, ensuring efficient allocation of resources to maximize ROI
• Monitor and analyze the performance of marketing initiatives, adjusting strategies as needed to achieve business goals
• Representation of Riese & Müller at fairs and events

Your profile:

• Bachelor’s degree alternatively several years of work experience in brand management or marketing, preferably within the premium consumer, sports goods or transportation sectors
• Proven track record of developing and executing successful marketing campaigns
• Affinity and strong understanding of the e-bike/cargo bike market and consumer behavior in the region
• Excellent communication and interpersonal skills, with fluency in English and Dutch
• Ability to work independently and as part of a cross-functional team with a creative mindset, strong analytical and problem-solving skills
• Willingness to travel within the region as required – with Residence in Netherlands or Belgium

We offer:

• Working in the growth and future market of premium e-bike

• An owner-managed, dynamic and creative company with a corporate culture based on appreciation and multiple social benefits

• In principle, an open-ended employment contract

• Fair and appropriate pay

• Working responsibly with the possibility to bring in your own ideas

• A pleasant and inspiring work environment in an open-minded and highly motivated team, competent and cooperative colleagues

We look forward to receiving your application.

Please send us your complete application documents via the “Apply now” button.

Your personal contact:

Fabienne Büttner 
Recruiting Team
+49 6151 36686x715